Maria João de Almeida is graduated in Communication since 1995, having specialized in the wine area. She worked as a journalist at TVI TV Channel and joined Expresso newspaper for more than one decade. She often collaborates with several publications and she is a jury member of several national and international wine and gastronomy competitions.

She is the author of many books, including 'Memórias do Vinho' - Wine Memories (classified as a work of Cultural Interest by the Ministry of Culture), 'Guia do Enoturismo em Portugal' - Guide of Wine Tourism in Portugal (awarded as the Best in the World at the Gourmand Awards), 'Vinho na Ponta da Língua' - Wine at the Tip of the Tongue, and 'Vinho à Mesa' - Wine at the Table (winner of the 1st Portugal CookBook Fair 'Wine Book' award, promoted by APEL - Portuguese Association of Publishers and Booksellers, and BrandScape). In 2016, she received the special award 'Wine Critic' by Wine Passion Magazine.

She was decorated by the Ordem Soberana dos Cavaleiros de Sto Urbano e São Vicente - Sovereign Order of the Knights of Santo Urbano and São Vicente, and is a member of the prestigious Confraria do Vinho do Porto - Port Wine Brotherhood. She taught in the postgraduate course of Marketing of Enoturism, at Lusófona University, of which she was also founder. She is Certified Port Educator, formed by IVDP - Instituto do Vinho do Douro e Porto - Porto and Douro Wine Institute. In 2009, it launched its website, and VinhoTV, the first television channel dedicated to wine on the web.

She is also the author of documentaries for television, wine course trainer, lecture speaker, coordinates wine tourism Premium trips, and she is the TAP consultant in the choice of wines on board. More recently, since July 2018, she is also consultant at LIDL in the wine area.

She is one of the founders and President of the APENO - Associação Portuguesa de Enoturismo - Portuguese Wine Tourism Association (2020); and Delegate of Portugal at OMET - Organização Mundial de Enoturismo - World Wine Tourism Organization.