In a country where the quantity prevailed on quality, portugal's entry into the Community European Union in 1986 brought about a real revolution in viticulture National. The turnaround was great: funds were taken advantage of to replant vineyards, new producers and wine brands emerged, new techniques of viticulture were introduced, the wineries modernized and winemakers brought new and in-depth knowledge from other countries. The result of these investments obviously had to go through a quality increase, today clearly visible and proven by wine connoisseurs, who can well rub the hands of happy for living in Portugal where wine is good and Cheap.
Most complains when the price of wines exceeds the bar of the 5€ (at the times even less). And if we talk about a top of the range, even worse. Complains without realize how lucky you have to live in a country where you can still drink (and eat) well and cheap. I don't know any other country where an incoming wine that costs between 3€ and 5€, for example, be as good as in Portugal. Or where a wine can cost between 50€ and 100€, for example, when in other countries the same range of wine costs two or three times more. Not to mention the big ones French wines, which cost a real fortune (by comparison, the harvest barca Velha,our most expensive wine, is around the 400€ bottle, and Château Petrus, the most expensive wine in Bordeaux, France, is around €3000). And I don't even talk about the rarity auctions. We're lucky, then. In Portugal we can all drink wine. It may not be every day, but no doubt the wine is a thousand accessible to all than in other countries.
I want to say that Portuguese wine is not expensive; the Portuguese have no money. That's where the problem lies! If we talk about the value of some of our good wines to an English man or an American, for example, they start laughing. Worse than laughing, it's Portugal getting its image hurt because we're so cheap. Ideal? It was to stay inside having our wines at affordable prices, but selling out there much more expensive. Because they are too good wines to be sold at such a low price compared to other countries that offer lower quality for an ever higher price. Is there a solution to this? As long as Portuguese producers do not believe in the quality of their wines, sell them at a low price and do not adopt a more active, confident and aggressive stance in the international market, the case is very badly stopped. And it's not just with fairs that go there. Direct contacts with distributors, restaurants, wine cellars and other commercial surfaces, research and invent other ways to promote the product must be made directly, with distributors, restaurants, wine cellars and other commercial surfaces, to research and invent other ways to promote the product. Not being standing still waiting for customers to fall on their lap. There is professionalism, ability to work and perseverance to get to good port.