A few good years ago, the wine world market, once dominated by the Old World, experienced critical moments of mutation with the emergence of modern wines from the New World. They are delicious, fruity wines, produced to be drunk young, usually with a good price quality ratio and that easily conquer the taste of the consumer. Less tolhidos by the traditions and strict laws of most European producing regions, they quickly gained a large share of the market, becoming rooted in consumer habits.
Many were the enophiles who a few years ago moved to cinemas to watch 'Mondovino', a documentary that gave the responsibility of Director Jonathan Nossiter, who conducted a research on the theme of globalization having as main character the main bottle of wine. Ancient sommelier of French origin, Nossiter shows in this documentary the two conceptions that are confronted: the traditional Old World wines (especially those of France) and fashion wines produced in the New World.
In the world of wine, Novo Mundo is the expression that designates the countries discovered by Europeans from the fifteenth century (which came to produce wine) as opposed to the Old World, which refers to Europe (producers since antiquity). In the documentary, the comparison with wines from the New World countries (United States, South America, Australia, South Africa) is cruel to French wines as it shows, between 1998 and 2003, that French exports fell by 12%. Those in the New World have "exploded" with a progression of 161% during the same period. French winegrowers have lost their monopoly on world production and the New World gained more and more strength. Today, we have the good of both worlds.
The Baroness Philippine de Rothschild (successor of the father in charge of the famous Château Mouton Rothchild) was very clear in one of his numerous interviews: "producing wine is relatively simple, only the first two hundred years are difficult." This phrase shows well the principles that guide the Old World: Tradition. They are nectars with history, which lead the consumer to delve into the culture of drinking. But the shadow that New World came to create at Old World forced him to react. The inhibitory tradition has begun to be left of european countries and regions, which have even adopted principles that served as the basis for the production of New World wines so as not to be back.
For Hugh Johnson, a renowned British wine expert, diversity is the reason wine is so fascinating, including the differences between the Old and the New World 'The reason wine is so fascinating is because there are so many different types and each is distinct of the other'. New World wines, Johnson continues, "appeal more to some palates than Old World wines because the wines of warmer countries are more mature, sweeter and have a higher alcoholic degree. Thus, wines from Argentina, Chile, Australia and California convince more for strong and easily recognizable personality. "European wines are perhaps more subtle," explains the expert who thinks "absurd" French winegrowers have begun to increase the potency of their wines just to gain the approval of some powerful American critics.
Now Old and New World Respond to Stimulus of the new trends. The Old World already makes wines in the style of novo, and vice versa. However, the differences that defined the great differences between these two world were, generalizing and summing up the question:
- The New World is synonymous with innovation and the Old World in tradition.
- In the New World wines have names of varieties and in the Old World Wines wines have the name of the production region.
- New World wines adopt techniques in order to allow immediate consumption of bottles, with more subtle wine and for keep in the Old World. Thus, in the New World, the objective of the winemaker is the expression of the fruit, while in the Old World the goal is the expression of the 'terroir' from the specific place where grapes grow, with characteristics Only.
- In the New World, viticulture regions are vast and flexible, in the Old World these regions are small and fixed.
- Viticulture is regarded as a science in the New World. In the Old World is considered an art.
- In the New World technology is venerated, to the detriment of of what happens in the Old World where ancient methods are more Used.
- In the New World wine making processes are Controlled. In the Old World, the intervention in the production of Wines.
- In the New World the merit in the production of wines goes for the manufacturer. In the Old World the merit is of the vineyard.
- Producers in the Old World, subject to the standards of a Demarcated Region, while producers in the New World, with less rules can work the market more aggressively (in Chile, for example, the five largest producers dominate almost 90% of production; in Australia the four largest producers account for 80% of the market, and so on). The concentration facilitates marketing and makes more money for the promotion and marketing.